Product and brand image

Product and brand image is not only achieved through advertising and glossy brochures, but concretely through the product itself. Design and shaping as well as appealing materials and high-quality surface treatments are increasingly decisive for a product image and success in the market.

Holistic product design is becoming more and more important for the product image as well as for the purchase decision. Only when aesthetics, function, innovation and cost-effectiveness are right can a brand operate successfully.

Following this premise, Interelectronix develops device concepts for touch systems that are not limited to functionality and technical specifications, but explicitly take into account aesthetic design and appealing materials. This claim is implemented both in the areas visible to the user and in the inner housing.