In an increasingly global marketplace with emerging providers, the brand image of a product is becoming an increasingly important momentum in the purchase decision. This applies equally to an industrial market as well as to a consumer market. A consistently applied product design strategy leads to a high recognition value of the product as well as the brand and influences the purchase decision. Product design should therefore be part of the corporate identity and marketing tool kit of an advanced company.
Usability and the user experience play a decisive role in the acceptance of an HMI system in the market. Only when technology, product design and user interface as well as operability provide a coherent concept and trigger a positive user experience for the user, can innovative and market-successful HMI systems emerge. Our interdisciplinary team of experts in the fields of design, usability, ergonomics, software and hardware specialises in developing innovative usability concepts for capacitive and resistive touch systems. The result is an HMI product that offers the user a high degree of operating convenience as well as an outstanding user experience, thus generating significant added value for the provider. Because user experience makes the difference!